Analytics

Analytics bring facts and logic to inform business decisions. Decisions and actions will be better and create more value when they grounded in empiricism. In God we trust, all else bring data.

Insights


 

Stay up to date on the latest insights & trends


Impact

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Marketing Analytics We used prescriptive analytics to anticipate when customers would drop service and why, and hence when to reach out and what to say. The result reduced churn and increased retention.

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Pricing Analytics Our client wanted to optimize prices. We used advanced analytics to determine individualized prices for each customer for our client’s 1,000 products, delivering a 20% lift to that business unit’s bottom line.

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Growth Analytics Our client wanted to double its footprint in 3 years. After developing a strategic framework, we used advanced analytics to measure the attractiveness and value of each market. The result was a robust growth plan and pro-forma P&L.


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