Marketing and Sales are core functions of any business. Digital, economic, and social transformations are revolutionizing every aspect of acquiring and retaining customers.
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Retention is the new Acquisition Working with a nationwide retailer, we identified customer retention opportunities that added an incremental 17% to the product category’s EBITDA.
Marketing ROI Our client’s marketing efficiency plateaued. We developed unique channel strategies for each product category and created the processes evaluate marketing effectiveness in new ways
Customer Acquisition Our client wanted to grow. We overhauled the customer acquisition process by delivering a segmentation analysis, branding and channel strategies, and the systems to measure effort and performance.